This Christmas, customers are 8000 times more likely to search their phone to find out who has what in stock. They are going to respond to local search marketing, and want to spend NOW.
This incredible year on year rise is to do with mobile phones extending into our everyday lives. We thought you, the business owner, would like some tips on what you can do to jump on the holiday season train 2022. Buckle up, things are going to get techy.
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Consultant spot check. Top 10 things to go over with your internet marketing agency.
1. Make sure you have a business listing in these location data websites: Map Pack, Local Finder, Google Maps, Locator Plus store locator.
2. Use hyperlocal keywords throughout your website, in the meta data, and in your social media listings. Hyperlocal examples include searches for ‘near by’, ‘near me’, ‘open now’, ‘who has’, and ‘in stock’.
3. Make sure your website is mobile friendly and doesn’t just look good on a bigger screen.
4. Search marketing 101, pages within your website should link to each other. Find out the number of websites your website links to and vice versa. We will build on link building, and make sure you have good links with local businesses and that prominent local businesses link with you.
5. Ask about your website’s loading speed. Test it out, make sure it doesn’t get shaky and everything looks ok.
6. It’s standard for NAP (name address place) data to be on every page.
7. Ask about structured data for each page, this is search engine code that ultimately puts your website ahead of others.
8. Your website should be optimised with keywords for local search marketing. Local seo should be included in the content, titles, headings, images, url, and meta information.
9. Check your website has these must-haves: a site map, errors report, SSL certificate, open graph tags and H tags.
10. Google Analytics should be able to give a good picture of how your website is performing.
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Call in your hyper local marketing experts to build off-page seo
Did you know, that businesses with photos in their Google Business Profile listings get 42 percent more requests for driving directions and 35 percent more clicks to their business websites?
Most businesses will struggle to outrank competing websites who Google and other search engines view as having a higher authority. However, when it comes to local goods and services, the ‘big boys’ actually don’t have a physical presence and this is where HyperZone local search marketing allows community businesses to rank on search engines.
1. Check location data on directory listings to make sure it is correct. There are a couple of reasons your location data may be incorrect, a) your business has moved and the data is still the same, b) customers make a mistake in their review about your location, c) third party data is pulled in and mistakes are replicated, creating a snowball effect.
2. Create citations with online businesses that rely on your location data with a) social media ie Instagram, b) reviewers ie TripAdvisor, c) navigation tools ie Waze, d) food delivery service ie Doordash etc. The more others confirm your address, the more integrity you gain with a search engine and HyperZone works across 128 channels to create correct citation data.
3. Perhaps your single greatest asset for local search marketing is your Google Business Profile. This is the content and supporting map that pops up on a search engine. Most GBP’s we see are completely under utilised so get ready for an overhaul.
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Bring on the reviews
Many business owners are shy about asking a customer to provide a review but displaying reviews can increase conversion rates by 270% and from a customer’s perspective, 76 percent will write a review when they are asked. If you want to appear in a Google search then you need at least 47 reviews according to the latest algorithm.
1)Print out a review card with a QR code on it, taking customers to your very own reviews page, where they can select their preferred channel to leave a review depending on your industry.
2) Install a reviews plugin to your website, and this will integrate with the various review channels.
Here’s cheers to attracting local shoppers this Christmas, and for more pointers about how local search marketing can benefit your business this holidays, get in touch with internet marketing experts OmniHyper.
If you have any queries, please get in touch with Nick Hollows nick@omnihyper.com. Or book your slot today, and receive a free demo.