To boost online bookings for your hotel’s food and beverage establishment, having a dedicated microsite can be the secret sauce. A microsite is an independent website that complements your hotel’s main pages and provides several advantages. In this article, we will explore the benefits of having a restaurant and bar microsite, its impact on brand awareness, marketing opportunities, and how it can enhance revenue generation.
Benefits of an Independent Microsite
Having an independent microsite for your F&B establishment offers multiple benefits. Firstly, it allows you to create independent brand awareness separate from your hotel’s brand. This enables you to market to non-hotel guests and expand your customer base. Additionally, it reinforces to hotel guests that there is an in-house restaurant and bar, increasing their likelihood of dining at your establishment. With its own content management system (CMS), a microsite empowers you to easily update the website with new photography, menus, offers, specials, and deals.
Direct Bookings and Increased Revenue
A dedicated restaurant/bar microsite built specifically for your F&B establishment enables you to tap into the most profitable channel available: your own website. By allowing customers to make direct bookings, your microsite becomes a compelling destination for foodies and travellers alike. This foundation ensures that your venue stands out and captures the attention of potential customers, ultimately leading to increased reservations and revenue.
Hyperlocal Marketing and Operating HyperZone
If you already have a microsite for your F&B outlet, you can take it to the next level by implementing a local marketing strategy and operating HyperZone. However, before committing to this strategy, it’s crucial to evaluate a few technical aspects of your microsite.
Key Technical Considerations
Open Source: Ensure that your microsite is built on an open-source platform. This allows for greater optimisation potential, particularly for online rankings. Closed-source systems like Wix or Squarespace limit your ability to optimise your website’s information according to your specific needs.
Open Source: Ensure that your microsite is built on an open-source platform. This allows for greater optimisation potential, particularly for online rankings. Closed-source systems like Wix or Squarespace limit your ability to optimise your website’s information according to your specific needs.
Developing a New Website
If your current microsite is not open source or mobile first, it will be necessary to develop a new website. OmniHyper offers a mobile first website solution specifically designed for food and beverage establishments at hotels. Their customisable templates are built on WordPress, an open-source platform, and are designed and developed mobile first. These templates provide a smooth experience while incorporating essential back-end features.
OmniHyper’s Mobile First Website Solution
To address this common challenge faced by hotels, OmniHyper has developed three microsite templates tailored to food and beverage venues. These visually appealing templates are built on the open-source WordPress platform and ensure mobile-first design. They are fully branded to your venue and you can easily edit the website according to your preferences without relying on external assistance. The templates encompass the necessary architecture expected for a restaurant or bar, facilitating a seamless user experience. You have the option to either own the website at less than A$5,000 +GST / €3,000 +VAT, or OmniHyper has a lease option available.
Conclusion
A mobile-first microsite for your hotel’s restaurant and bar offers numerous advantages, including independent brand awareness, targeted marketing, and increased revenue through direct bookings. By partnering with OmniHyper, you can leverage their mobile first website solution to develop a visually captivating and technically optimised microsite. Contact OmniHyper’s partnerships director, Nick Hollows (APAC, [email protected]), for a free demonstration and learn how a microsite can strengthen your food and beverage establishment’s brand.
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Conclusion
A mobile-first microsite for your hotel’s restaurant and bar offers numerous advantages, including independent brand awareness, targeted marketing, and increased revenue through direct bookings. By partnering with OmniHyper, you can leverage their mobile first website solution to develop a visually captivating and technically optimised microsite. Contact OmniHyper’s partnerships directors, Nick Hollows (APAC, [email protected]) or Martin Farrell (EU [email protected]), for a free demonstration and learn how a microsite can strengthen your food and beverage establishment’s brand.