The days of traditional marketing are behind us, and we are now in the age where digital marketing strategies need to be front-and-centre in any Marketing Strategy. Although it still makes sense to have a few business cards here and there, you need to invest your resources into bringing your brand into the online realm and especially with regards Local Searches.

Local Searches and it’s SEO is today one of the most important marketing channels small and medium-sized businesses need to consider. Don’t believe us?
Consider the following reasons on why you should invest in methods that cater to the local search algorithm.

1. Your Business Becomes More Competitive – If you haven’t thought about local SEO yet, you can bet that other brands have already started investing in it already. This means that your main competitors are a step ahead and bringing in all the potential customers from this channel. When you choose to optimise for your location, you get to elevate your business visibility to discretionary consumers and compete with others within your niche.

2. Attract Visitors and Newcomers – Although local customers are going to be the main type of people coming into your business, local SEO lets you attract even those who are just visiting your area. Tourists and newcomers don’t know what kinds of businesses are available in a location, so they’ll naturally search for ones near them. Using local SEO — particularly by setting up your Google Maps listing appropriately — will help people find your business first before others.

3. Mobile Search Is More Popular as Ever – The majority of shoppers nowadays use their mobile devices when searching for something nearby. Google’s local search algorithm allows users to determine what businesses interest them within their immediate vicinity. When you have a solid local SEO presence, you’ll make sure your brand comes up whenever people do a search for products and services related to what you offer. You also make sure that people looking for something on a whim will be directed to your business.

4. Local SEO Is Inexpensive – Compared to other forms of advertising, local SEO is a relatively affordable way to promote your business. What makes investing in local search great is that the resources you spend on improving your local presence will last for a long time. Local SEO will not go away any time soon once you start using it and will provide you with organic results for many years to come.